- Art Direction
- Graphic Design
Project Essence: Merging the legacy of TC Perl, a prestigious tennis club, with the cultural confluence of the DreiLaenderEck – where Germany, France, and Luxembourg intersect.
Design Vision: Our goal was to infuse TC Perl’s rich tennis heritage into a brand identity that speaks to the club’s unique geographical and cultural position.
Color Palette: We selected a deep green, reflecting the verdant tennis courts and the lush landscapes of Saarland, paired with gold to signify the club’s excellence and the historical grandeur of the DreiLaenderEck region.
Brand Identity: The logo and branding elements combine traditional tennis imagery with modern geometric shapes, symbolizing the meeting of three countries. This motif is seamlessly integrated across various mediums, from club stationery to digital interfaces, ensuring a cohesive and distinguished brand presence.
Digital Strategy: The TC Perl website is a showcase of the club’s history and its connection to the surrounding nations. Interactive elements and rich visuals offer an engaging narrative about tennis, culture, and community.
Impact: This collaboration has not only revitalized TC Perl’s brand but also highlighted its role as a tennis hub at a significant geographical crossroads. The new identity resonates deeply with members and positions the club as a beacon of cultural unity and sporting excellence.
Beyond mere aesthetics, our branding strategy for TC Perl is deeply rooted in fostering a sense of community and engagement. Recognizing the club’s pivotal role in the local sports scene, our designs incorporate elements that resonate with tennis enthusiasts and the wider community alike. From the signage at the club to the interactive features on the website, every touchpoint is an invitation to experience the vibrant spirit of TC Perl. The fusion of tradition and modernity in our branding not only reflects the club’s prestigious history but also its commitment to fostering a dynamic and inclusive tennis community at the heart of the DreiLaenderEck.